Technology Levels the Business Playing Field

Hal R. Varian writes,

"When we think about the economic impact of information technology, the first companies to spring to mind are the industry giants like Amazon, eBay, Google and Yahoo. But the biggest impact on the economy may well show up in small and medium-size enterprises."

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"Even the success of the big Internet companies rests, in large part, on the fact that they provide advertising and sales platforms for small enterprises. EBay, Amazon, Google and Yahoo all make it possible for small businesses to reach national, and even global, markets, that were previously inaccessible."

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"The internationalization of small and medium-size enterprises has got to be a big plus for the American economy. It allows the small players to have access to labor markets that only the big boys could afford a few years ago."