Eugene Kleiner Laws

• Make sure the dog wants to eat the dog food. No matter how ground-breaking a new technology, how large a potential market, make certain customers actually want it.
• Build one business at a time. Most business plans are overly ambitious. Concentrate on being successful in one endeavor first.
• Risk up front, out early.
• The time to take the tarts is when they're being passed.
• The problem with most companies is they don't know what business they're in.
• Even turkeys can fly in a high wind. In times of strong economies, even bad companies can look good.
• It's easier to get a piece of an existing market than to create a new one.
• It's difficult to see the picture when you're inside the frame.
• After learning some of the tricks of the trade, some people think they know the trade. This reflected some of Eugene's own humility; he recognized that many venture capitalists thought they were experts when they had just a bit of knowledge.
• Venture capitalists will stop at nothing to copy success.
• Invest in people, not just products.
• There is a time when panic is the appropriate response