Monday, November 21, 2005

Classified calamity

Small ads are flooding away from newspapers and onto the internet

Search advertising—the small text-ads that appear alongside Google and Yahoo! searches—account for 40% of the online ad market. Another 20% goes to display ads and 18% to classified advertising. But search advertising can also work like a small ad and will increasingly challenge print classifieds as websites develop localised and more elaborate services for online users.

Perhaps the most significant development came on November 16th, when Google started up a prototype service called Google Base. It offers a searchable database of free listings, including small ads which can be narrowed down to postal regions. Among its first offerings were used cars. In time, Google could challenge eBay, whose own auction listings now work much like a giant classified website—especially with its “buy-it-now” options. But eBay charges sellers. Even so, it sold more than 450m items in the three months to September 30th, for almost $11 billion.

22 Qualities that business schools look for..

Business week has an excellent article listing 22 qualities that the business schools look for in a potential candidate. The qualities are:


1. Intellectual ability: A candidate who is smart and easily able to handle the demands of the schoolwork and, ultimately, the business world.
2. Quantitative orientation: A candidate who can "do" numbers.
Analytical mindset: A candidate who is able to think critically and tolerate complex, open-ended problems.
3. Success record: A candidate with a proven run of success.
4. Maturity and professionalism: A candidate who looks, talks and acts like a grown-up.
5. Leadership: A candidate who has created value by being at the helm in group-based activities and is comfortable in this role.
6. Ambition and motivation: A candidate who is aiming for big things and planning to play in the senior leagues.
7. Career potential: A candidate who has what it takes to go to the top.
8. Perseverance and mental toughness: A candidate with evidence of the gritty staying power and self-reliance needed to overcome adversity.
9. A strong, extrovert personality: A candidate who likes people and who is professionally (if not naturally) gregarious.
10. Active orientation: A candidate with a bias to action and getting things done
11. The killer instinct: A candidate who is not afraid of winning and seeing others lose.
12. Personal integrity: A candidate with good interpersonal values and morals
13. Community orientation: A candidate who demonstrates responsibility to community, society, and the environment, and who has an integrated, sustainable view of the role of companies in the world.
14. Team player: A candidate who works well with others and who operates smoothly and constructively in collaborative situations.
15. Diversity contribution: A candidate who brings interesting attributes, experiences, and depth of background to the group.
16. Intercultural experience and tolerance: A candidate who has demonstrated a tolerance for diversity in people and cultures.
17. Creativity and innovation: A candidate who is comfortable with change and ready to use it creatively.
18. Communication ability: A candidate who can write, speak and organize ideas well.
19. All-rounder: A candidate who is more than a suit, and who has an array of interests and passions in other things.
20. Recruitability
21. Likeability: A candidate who people enjoy having around. All else being equal, people always choose people they like as colleagues and co-workers